THE SUPER AUSTRALIANS

CLIENT: AUSTRALIANSUPER

DISCIPLINES: ART DIRECTION, DESIGN

How do you show Australians the power of choosing the right super fund? By showcasing members who know a thing or two about a super performance.

Dubbed ‘The Super Australians’, the campaign helped tap into a younger demographic who think of super as a “future me” issue to deal with, while also reaching an audience who may be starting to think about retirement with the help of AustralianSuper’s options.