CHRIS JUDD STARTS OVER

CLIENT: AIA VITALITY

DISCIPLINES: ART DIRECTION, CONTENT CREATION, DESIGN

How do you get people to start making healthier changes towards a healthier future? By showing that making one small change today brings you one step closer to being your best possible self.

AIA Vitality’s #OneChange campaign asked Australians to make one positive change towards a healthier lifestyle, so we challenged brand ambassador and ex-AFL legend Chris Judd to learn a new skill in a four-part content series, turning the brand message into entertainment with purpose.

Tackling everything from ballet to boxing to  arm-wrestling, the result was… well, you’ve got to see for yourself.