HOLIDAY MODE

CLIENT: HEY TIGER

DISCIPLINES: ART DIRECTION, STYLING

How do you relaunch a fan-favourite, do-good chocolate brand back into market? By announcing you're back from holiday mode.

After closing its digital storefront in 2021, Hey Tiger took some time off to reset. I worked with the Hey Tiger team to bring this shoot to life to showcase that much like travel, they were back – and more refreshed than ever.